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97th Floor
США
Добавлен 1 май 2014
An Enterprise Marketing Agency. Elevating people and brands we believe in℠. Bringing you influencers and innovations in marketing.
TAB Bank & 97th Floor | A Marketing Case Study
John Huntinghouse, VP of Marketing at TAB Bank, shares what it's like marketing to a large variety of products and customer types in the mobile banking and lending industry.
Together with John's team, 97th Floor has tackled the opportunity to rank highly for low-funnel, niche keywords leading to a 4X increase in leads and opportunities in the pipeline.
"I've never known another agency as organized and as focused as 97th Floor."
Together with John's team, 97th Floor has tackled the opportunity to rank highly for low-funnel, niche keywords leading to a 4X increase in leads and opportunities in the pipeline.
"I've never known another agency as organized and as focused as 97th Floor."
Просмотров: 20
Видео
General Kinematics & 97th Floor | A Marketing Case Study
Просмотров 2414 дней назад
Sarah Maher, Marketing Manager at General Kinematics, shares how General Kinematics has generated explosive growth in the industrial and manufacturing space-and how SEO campaigns play a vital role. Together with Sarah's team, 97th Floor identified extremely niche keywords surrounding vibratory equipment and helped tackle the added responsibility of successfully migrating newly-acquired websites...
EasyPost & 97th Floor | A Marketing Case Study
Просмотров 2414 дней назад
Jeremy Johnson, Head of Marketing at EasyPost, shares what it was like building a marketing program from the ground up in the self-service Logistics Software space; combined with the complexity of acquiring multiple brands in the supply chain industry. Together with the EasyPost team, 97th Floor helped the company generate a 4X increase in organic revenue through SEO, raising the bottom line an...
Chronosphere & 97th Floor | A Marketing Case Study
Просмотров 4714 дней назад
Kate Evetts, Director of Digital Marketing at Chronosphere, shares the challenges and opportunities of marketing in the extremely technical Cloud-Native Observability Solutions space. Together with Kate's incredible team, we've launched successful campaigns ranging from Out-of-Home taxi-top and airport advertising; to LinkedIn and Reddit advertising; to SEO campaigns and content creation for ex...
Marketing in Cybersecurity Webinar: Turning Trust & Transparency into Growth
Просмотров 463 месяца назад
In this sit-down chat, Brad LaPorte (Gartner Veteran and CMO @ MorphiSec) tells cybersecurity marketers to hit the beach. Sounds kind of cryptic, and also really tempting, but it all makes sense when we tie it into: • The best way to breakthrough to a skeptical and marketing-averse audience • The mistake most marketers are making and how to fix it with specific use-cases • How to effectively di...
Door Knocking to Digital Marketing | 97th x Vivint Solar
Просмотров 1106 месяцев назад
Vivint Solar is a door to door solar juggernaut. Virtually all closed deals came from a door to door salesman, and if it wasn't a knock on your door, it was a phone call from Vivint Solar's inside sales team. This strategy worked for years, but as new players on the residential solar players came onto the scene Vivint Solar was playing catch up and recapture a larger audience with digital chann...
The Rage Cage | 97th Floor x Revver (Formerly e-FileCabinet)
Просмотров 366 месяцев назад
eFileCabinet wanted trade show sponsorships to accomplish two goals: first, engage a large audience beyond the conference, and second, bring in sales. These two goals may seem diametrically opposed for a trade show, but we put our brains together and got to work on a creative solution to both problems. The idea was simple: become the title sponsor for the largest accounting conference in the re...
Reintroducing 97th Floor: Our Identity, Positioning, and Promise
Просмотров 2436 месяцев назад
Today, 97th Floor reintroduces its brand identity, positioning, and promise to our clients and partners, fully embracing our history while turning to the future of marketing and our place in the industry.
Expert Roundtable: Predicting SEO's Future
Просмотров 391Год назад
We sat down with Eli Schwartz, Arpana Tiwari, and Todd Friesen to learn about the journey of an SEO through the past decade of search, the essential skills SEOs need to develop at the moment, and what the future of Search could look like.
The Why and How of Customer Research Interviews
Просмотров 126Год назад
The customer should be at the center of every marketer's strategy, but most marketers rely exclusively on quantitative data from the many tools at their disposal. Customer interviews expert, Ryan Paul Gibson, breaks down we need customer interview programs, how to build them, and how to share learnings across our organizations. Find Ryan on LinkedIn here: www.linkedin.com/in/ryan-paul-gibson/
#BehindEveryNumber
Просмотров 83Год назад
Marketers work with data every day, but it can be easy to forget that there are real people behind every number-we set out to find one of those people and help them out this holiday season.
How The World's Most Creative Teams Consistently Produce "Magic" | Ed Catmull (Pixar Founder)
Просмотров 3,1 тыс.2 года назад
"Our job is to make it safe for people to be honest with each other." In an exclusive sit-down at 97th Floor's client and partner Mastermind event, 97th Floor CEO Paxton Gray interviews Pixar Founder Ed Catmull about how to run creative "Braintrust" meetings, how to make it safe for employees to be completely honest, and how to take ego out of the room.
Steve Jobs: The Books & Movies Got It All Wrong (Ed Catmull | Pixar Founder)
Просмотров 6 тыс.2 года назад
"Steve went through the classic hero's journey. Early on in his life, his behavior was not good. It's kind of sexy and exciting with a 'bad boy' flavor to it, so the movies and books like to focus on that part. ...That's not the important story. Steve was a person who learned from his mistakes. It was the changed Steve who made Apple great, not the person in the movies and books." In an exclusi...
Top 5 Super Bowl Ads from the Last 5 Years
Просмотров 1,4 тыс.2 года назад
What makes a great Super Bowl Ad? Account Director (Lead Marketing Strategist) Brandon Stauffer breaks down some of the very best advertisements we've seen in the past 5 years: - Doritos "Ultrasound" - Google "Loretta" - Jeep "Anti-Manifesto" - Squarespace "Make It" - Tide "Tide Ad" Which of your favorite Super Bowl ads did we miss?
Ed Catmull (Pixar Founder): We've Got "Failure" All Wrong
Просмотров 4,7 тыс.2 года назад
When things go wrong, we're not failing-we're just doing business. We're just in the middle of solving problems. In an exclusive sit-down at 97th Floor's client and partner Mastermind event, 97th Floor CEO Paxton Gray interviews Pixar Founder Ed Catmull about our relationship with the word "Failure" and what he learned from Steve Jobs.
Mastermind 2020 Update: A Message for Our Partners and Friends
Просмотров 5483 года назад
Mastermind 2020 Update: A Message for Our Partners and Friends
Make an Impact with a $20 Bill | #20Helps 2019
Просмотров 3504 года назад
Make an Impact with a $20 Bill | #20Helps 2019
Rethinking Company Culture | Chris Bennett | 97th Floor Mastermind
Просмотров 3,1 тыс.5 лет назад
Rethinking Company Culture | Chris Bennett | 97th Floor Mastermind
Inside Seth Godin's Masterclass | 97th Floor Mastermind
Просмотров 453 тыс.5 лет назад
Inside Seth Godin's Masterclass | 97th Floor Mastermind
How the Utah Jazz Measure Marketing Performance | Bart Sharp - Utah Jazz | 97th Floor Mastermind
Просмотров 7905 лет назад
How the Utah Jazz Measure Marketing Performance | Bart Sharp - Utah Jazz | 97th Floor Mastermind
Scalable Link Building for Small Businesses | Sam Oh of Ahrefs | 97th Floor Mastermind
Просмотров 7695 лет назад
Scalable Link Building for Small Businesses | Sam Oh of Ahrefs | 97th Floor Mastermind
Run Marketing Experiments The Right Way | Nathan Rawlins of Lucidchart | 97th Floor Mastermind
Просмотров 3955 лет назад
Run Marketing Experiments The Right Way | Nathan Rawlins of Lucidchart | 97th Floor Mastermind
How to Perfect Your Existing Web Analytics | Krista Seiden of Quantcast | 97th Floor Mastermind
Просмотров 5245 лет назад
How to Perfect Your Existing Web Analytics | Krista Seiden of Quantcast | 97th Floor Mastermind
12 Key Attributes for Entrepreneurs | Jeanette Bennett | 97th Floor Mastermind
Просмотров 9175 лет назад
12 Key Attributes for Entrepreneurs | Jeanette Bennett | 97th Floor Mastermind
Art & Science: 5 Content Marketing Plays for 2019 and Beyond | Paxton Gray | 97th Floor Mastermind
Просмотров 3505 лет назад
Art & Science: 5 Content Marketing Plays for 2019 and Beyond | Paxton Gray | 97th Floor Mastermind
Influencer Marketing on Budgets Big and Small with Shonduras | 97th Floor Mastermind
Просмотров 2835 лет назад
Influencer Marketing on Budgets Big and Small with Shonduras | 97th Floor Mastermind
Influencer Marketing vs Activating Brand Ambassadors | Scott Paul of Wooly | 97th Floor Mastermind
Просмотров 1 тыс.5 лет назад
Influencer Marketing vs Activating Brand Ambassadors | Scott Paul of Wooly | 97th Floor Mastermind
Inside 97th Floor's 2019 Mastermind Conference in Park City, UT
Просмотров 3,7 тыс.5 лет назад
Inside 97th Floor's 2019 Mastermind Conference in Park City, UT
Driving Bigger Visibly on Search-Engine Results Pages | Nu Skin + 97th Floor
Просмотров 6695 лет назад
Driving Bigger Visibly on Search-Engine Results Pages | Nu Skin 97th Floor
The yoyo analogy changed my life.
Brand is not direct marketing?
that was a whole lot of talk about nothing.
Yeah if you have the budget to outbid competitors
An intelligent person never stops learning.
Its definitely no fun getting fired. Its happened to me and yes it was very unpleasant.
said a lot of words and said nothing noting to help me
She lays not he lays...big difference
Such a great session thank you.
Thank for this fabolous conference, I am researcher
🧘♂️👍🕺♨️☎️💯📈🧘♀️💃🧜♀️🧜♂️🥳📞💪🤪🐠🚀🐙🎊🐬🏗👀🤙🤣
"Becoming Steve Jobs" by Brent Schlender resembles when he is talking about. I think if anyone wants to actually see the evolution of Jobs should read this one over Walter's book.
Garbage, people believe what they want to believe. People started speaking "softer" about Jobs once he was diagnosed with terminal cancer. And of course, as memories fade, the harsher times don't seem as harsh. I don't want to speak bad about someone whose passed away but just saying that's all.
Pretty sure roosters don't lay eggs...
i am not in marketing but i love to hear him speak because of his insight in human psychology or should i say his empathy
Ok speak. But the Q&A's are more interesting when you can hear the questions😂
51:00
Life IS a Faustian bargain for which you must mortgage your soul. We’ve seen this throughout History Example: Germany under National Socialism. The German people were GIVEN what they were PROMISED by Ol Adolf: -War Reparations pardoned/forgiven…YES, -Territories lost to the Treaty of Versailles reannexed…YES, -Manpower limit of 100K personnel for the military abolished…YES… Problem WAS, they didn’t know that prosperity and happiness would be bought w/, War AND Genocide (aka, the Holocaust). Anyway… IN A WAY… When you think about it, all a resume REALLY is, is just an “obituary” of career paths that DIDNT work out!!! Morbidly ironic, really, when you consider that writing your resume is REALLY kinda like writing YOUR own obituary (you can’t really enjoy the luxury of your own coffin ⚰️, but you can ALWAYS do the next BEST thing: eulogizing YOURSELF). As for the explaining to a future, potential employer…EASY: Same concept as a court of law (“The People vs YOU”, as it were!!!)- The party who tells the better story is who the judge and jury will favor. Same goes for a job interview: 1.) Get the employee to not just LIKE you, but also EMPATHIZE w/ you; 2.) Like The People vs OJ, the evidence was overwhelmingly AGAINST OJ, but the defendant’s defense told a BETTER story, thus TRUMPING the evidence; even if it was your fault-and your fault ALONE-you can STILL make yourself out to be…”victimized” (good employee vs SH💔TTY employer!!!)!!! 3.) Skills don’t don’t mean DICK SQUAT at interview: LUCK 🍀 is 67% of the battle!!! & finally… 4.) You could lose your job at ANY TIME!!! It all depends on the whim of your employer- -He/she doesn’t like your haircut, guess what??? They can fire yer ASS… -He/she doesn’t like the smell of your breath, guess what??? They can fire your ASS… -He/she doesn’t like your tone of voice, guess what??? They can fire your…ASS… -He/she feels you’re a threat to THEIR “balance of power”, guess what??? YEP 👍🏻… They can… …wait for it‼️‼️‼️… …fire… …your… …ASS‼️‼️‼️ (And you can’t do ANYTHING about it…EXCEPT tell the better story and HOPE you get a clean slate…💚💛💙).
Got a big Nugget in the first 2 minutes!
Great lecture - so much input! Thank you! By the way - the CEO of Red Bull is in Austria :)
by
For creative teams, this is gold 🏆
He says right too many times. That kinda put a damper on trying to watch this.
Right
Great lessons
Thnk You Sir
And after this they went on a date..... neither of them seems interested in this conversation, there is something else going on in their minds.....Value delivered = 0
Seth Godin is a legend , today really marks a turning point in my life, I just figured what the challenge of my business is , I'm in the SEO industry and we have been really struggling to grow our business, but it came to me that we really didn't know what our challenge was until today. I wan to the the guy who asked the quest to Seth Godin about growing his SEO business beyond just producing successful results for clients, I keep coming back to this lecture , because it is such a great lecture by the God father of marketing-Seth Godin
How’s it going two weeks later? Curious after reading your post.
@@redder8709 Thanks for asking, I must say it's really rough, we've been trying to really seek out a minimal viable audience and it been so had for us to get a any clients lately, really need help with growing our business and setting up, processes and systems place
Don't know if it's just me- but your audio is reversed. L channel and R channel are swapped. FYI
This older Mom knows the pain. 🥺😭💔🙏🏻🙏🏻🙏🏻.
Hey There, Did you know you can now track how your campaign's landing page performed with the help of QR Codes?Here's how: ruclips.net/video/hEqM54tPxfQ/видео.html
Terran dominion
Hello
Hello
Great advice. Thanks Mr. Catmull.
Is the full interview available somewhere?
Also, a note to the editor. Y'all should remove that static buzz / background noise tone with iZotope RX or Davinci or something in the future.
This guy is branding / marketing gold - especially when you hate "scam the client" like I do - I love authentic
He is marketing the marketing
Loved this, thank you
Huh?
Ihave to come back to this lecture everytime ican its fulfilling... Thank you #sethgodin
Thank you this was a good Topic
Thanks for sharing this. I think Ed articulates that change in a way that none of the books do, but I felt like that change was apparent Walter Isaacson's biography captures that change. For me, it was an emotional journey of losing admiration for Steve and then having it rebuilt over the course of the book.
Swear I've seen this dude on Twitch...🕵️♂️
Good stuff
The baby reaching for Doritos is legendary.
Day by day, the respect for this man is rising, Can't thank enough
I dunno, but I'm thinking that if the chicken is laying eggs... it's probably a she. Not a he.
12 key attributes for life with very minor tweaks. Thank you for your generosity and sharing your thoughts and ideas. Ideas that spread, WIN.
I confess that I am a bit lost, this guy is at a such high level! The application at my level is the point.
Pure genius.
🤔 Will all this work in a totalitarian police state?